Who does what

VERY IMPORTANT!!! READ ENTIRE BLOG, EVEN THOUGH IT IS LONG

IT WILL BE IMPORTANT INFO TO KNOW WHAT OTHERS ARE DOING FOR THE GROUP MEETING

NEXT GROUP MEETING IS: We will be meeting on Sunday for (Breakfast/lunch)

Place: Sakae SushiNoon
Time: Noon
Location: Choa Chu Kang in Lot 1 Shoppers' Mall (Near MRT)

We will be meeting at Choa Chu Kang station (BP1/NS4) and take bus service 927 to the zoo.



Group needs to come up with/brainsorm chinese names for old school

Varun's Responsibilities:

research/brainstorm creative marketing techniques and channels of distribution that will beat the pants off of Tin Yien's group and report back to group

1.0 Your Company

1.1 Mission
1.2 What you Sell
1.3 Competition
1.4 Key to Success
3.0 SWOT Analysi
3.1 Strengths
3.2 Weaknesses
3.3 Opportunities
3.4 Threats

6.0 Marketing Mix

6.1 Products
6.2 Price
6.3 Place
6.4 Promotion
6.5 Service

Lora's responsibilities:

research/brainstorm creative marketing techniques and channels of distribution that will beat the pants off of Tin Yien's group and report back to group

Laura you have been designated as our first consultant for old school, you are encharge of creating our promotinoal consult outline, (the free one we offer for people to come check us out) mock consult, lasting for 30 minutes, outline what your going to talk about etc. Create a script. (this outline of the 30 minute consult should be easy to create, take less than a 30 minutes on it, it doesn't have to be just something to show the Professor, so we can say we did it)

How you are going to create rapport with the customer. You also are incharge of creating a binder of the different activites old school offers. The binder should have a page of each activity old school offers (one page about financial partner and include why managing your money is important, and include that we offer a discounted financial services because we get a group rate. Another page should be about CC's and it should include a website link of where they can find different activities to sign up for. Another page should include community services activities they can get involved in in Singapore and should have contact person's for each community service organization, another page should be on our Social Activity Club (the inhouse service) that describes the events we put on, the price ($249 a year) and other stuff) The list goes on for how many pages we need to make. Each page doesn't have to be too detailed because no one is actually going to read each page, just something the professor can flip through and thinks is presentable during our 30 minute free consult. This may be a lot of work/time so we'll discuss if this can be split up among the other members

LP's responsibilities:

research/brainstorm creative marketing techniques and channels of distribution that will beat the pants off of Tin Yien's group and report back to group
biz card
posters
banners
promotional old school pens www.pensrus.com
livestrong bracelets that say old school
printing brochures




Edric's Responsiblities:

research/brainstorm creative marketing techniques and channels of distribution that will beat the pants off of Tin Yien's group and report back to group

find out what costs will be involved in starting, sustaining, and growing our business

7.0 Sales Forecast

8.0 Budget Analysis

9.0 Implementation and Control

9.1 Milestone text
9.2 Breakeven Analysis
9.3 Marketing Organization
9.4 Contingency Planning


Samm's Responsbilities:

research/brainstorm creative marketing techniques and channels of distribution that will beat the pants off of Tin Yien's group and report back to group

2.0 Market Analysis

2.1 Market Demographics (segmentation)
2.2 Market Needs
2.3 Market Trends
2.4 Market Growth


Reeve's Responsiblities:

research/brainstorm creative marketing techniques and channels of distribution that will beat the pants off of Tin Yien's group and report back to group

5.0 Strategies
Marketing Objectives
Financial Objectives
Target Marketing
Positioning
Market Research

JJ's responsibilities:

research/brainstorm creative marketing techniques and channels of distribution that will beat the pants off of Tin Yien's group and report back to group

movie
brochure
porters 5 forces


Group meeting Responsiblities:

10.0 Summarize the Plan

10.1 Situation Summary

10.2 Market Summary

10.3 SWOT Summary

10.4 Strategy Summary

10.5 Executive Summary

Gentle Reminder, Final Presentation is approaching in 25 days!