Credibility

What do we know about old people? We don't have a passion for old people?

Ways to convince prof in our business plan is a strong board of advisers

We could come up with 7 members for our BOA, many of them old, and people with MBA's or strong business or marketing knowledge, or people with a good network/connections.

We don't have to actually ask the people to be on our BOA, we just say that they are. So just think of people to put on our BOA