Wednesday, March 7, 2007

NOoooooo!

Really...you think so....Nooo! Ya! Comon give me a break. (HAhahahahahahahah)







Read the comment about this post, its funny.

OK La, next meeting is Saturday, 3pm on Campus, specific place yet to be named.



So tonight we decided that Varun, Edric, and JJ and anyone else who wants to join are going to meet at the IT expo at noon at Suntec City mall. We'll then be going to campus to have meeting where we'll be doing our tv ads. This means that we'll probably get back from the expo and to campus around 3pm. Lets all meet on campus at around 3pm.

We've decided to do two commercials:

1. Old School: Life's Jazzy

plot: We start with Varun, an old guy walking with a cane into the scene on the right side towards the left side of the screen. There is a white wall background with a table to the left that has a cd player on it and a chair and guitar in the center of the room. It starts out silent, you only hear the clicking of the cane on the floor. Then the old man goes to the cd player, opens an old school cd case and puts a cd into the player. He goes and sits down. The music starts. The old man picks up the guitar and starts calmly playing with the jazz music. Then old of a sudden it breaks out into a really quick exciting fun jazzy guitar solo. The old man gets really into it with his entire body. Then the solo ends but the music keeps going. The screen fades black. Our old school logo appears on the black screen and underneath it says: Keeping Life Jazzy.



What we need from you guys:

We need Samm or Lora (you guys need to discuss who will bring what) to bring makeup and powder and whatever else to make Varun and our other actor look old.
Varun is bringing the guitar and guitar stand. we need a cd player, preferably with a clear top so you can see the cd spinning. we also need someone to design the cd cover case, because when we show the old man taking the cd out of the case we may want to show the case which could have the old school logo. But at the same time I was thinking it might be nice to safe the old school logo for the end and only show it at the end of the clip.


2. Old School: Rocking Out

Plot: Empty Rock concert Stage, hear audience roaring, actor comes on walks to the center of stage with guitar and stands in front of microphone. Sign Says; ______ age 18. Rock music starts and actor plays and head banging. Music keeps going, but screen fades black. Sign comes up and says _______40. Then fades to the picture of an older looking actor rocking to music with their guitar. Then fades to a black screen. Sign comes up that says: _________ age 80. Then screen fades to old looking actor rocking out on guitar head banging. Then music stops and audience roars and screen fades black. Old School logo comes up and underneath it say: Keeping you rocking.

Varun has the electric guitar.
We need to pick a rock song, we were thinking guns n roses.
Who ever is the actor needs three different outfits.

We don't know where we should meet to do the filming. Any suggestions? We need a rocking chair preferably or a just a wood chair, does any one know where on campus either of these things are?

We also need a stage that looks like a rock concert, maybe a LT.


I'll get the video camera.

Anyway, some of the other work that we have to do is create a marketing plan for Old School. We need concentrate our time on it. You can find the layout/outline of the marketing plan on IVLE workbin.

p.s. If you didn't understand the joke at the beginning of the blog, don't worry we'll explain it later. Edric's impersonation is really funny!

Monday, March 5, 2007

Sunday Morning

So this Sunday morning we had a long, hard meeting. This is what happened in the course of those 4-5 hrs: (pardon the shorthand.. theres a lotta stuff)

1. we discussed our prcing strategy. and our marketing strategy.
  • as per survey results, introducing one time visits. first time free when we just talk to them about how we can help them. will they abuse free visits? for second visit 20$ or 30 for home visit (1 hr).
  • apart from consultancy fees, 2 other srces of revenue, cuts from other businesses, and membership to the social interaction groups (240 per year).

professional services:

  • health/dietary
  • travel
  • financial

not so professional:

  • hobbies (yay CCs!!!)
  • community service
  • social interaction (membership, 2 activites a month, members get free consultancy)
  • public lectures (might fall under social interaction)
  • employment (free listing, small cut from employer, if at all)

Liasion officers:

Lora: health/dietary

Reve: Travel

Finance: Edric

Varun: hobbies, comm service

JJ: Social interaction

This week, refine pricing strategy further, start on cost projections.

Marketing stuff:

  • brochure (Varun started work on content)
  • namecards (LP: upload new cards after removing the elderly people's picture, and coming up with a logo; we are to have a chinese name on teh card as well, will speak abt this tmr)
  • Poster/print ads (yay LP!!!)
  • radio/television (JJs getting camera this weekend probably, Edric with the cool voice working on script for radio ads)

and for the record:

  • we have now visited 3 CCs
  • we have spoken to the CEO of SAGE
  • we will be speaking to PA soon (the guys in charge of CCs and RCs)
  • we know people from AIA (finance), travel, and health (so we got professional services covered)
  • and on a lighter note, my uncle is an angel investor, working with some VC (so we don't need to win a competition for our intial investment if we really decide to start up, although that would be nice:P)

Also, we need to start working on our report/business plan, with complete details on well... pretty much everything.

Alright guys, approx 20 days to crunch time.
Keep on moving!!