more thoughts

one thing we could actually mention about really understanding our customers and thinking for and about our customers would be that we join in the activities organized by the community centres, for the elderly

(note: we're just gonna SAY this. we'll probably put it into action when the business begins for real)

in this way, we are in close contact with the elderly, we can chat up with them, really understand what they need and would like to have
and we can do this for a period of say, 6 months, twice per month
only by understanding the customers this way would we be able to come up with unique activities that really appeals to them and goes straight to the heart.
its not enough to just have a board of advisers. we need to feel them. FEEL what they need. FEEL what they desire.. FEEL what they.. ok moving on..

i was thinking, organizing a bakery class and selling whatever the oldfolks made, with the "Oldschool" logo sounds like a good way to get the elderly involved with the company, with the brand.
but how many oldfolks like to bake? and how does this idea sound to them?
can only tell by mingling with them.

organizing guest lectures, and hobby classes and so on sounds good, but it isn't unique enough
how bout giving the oldfolk a chance to conduct their own lessons or talkshows?
we give them the venue, discuss with them about what to say beforehand, how to make it funny, and when the day comes, bam! lights on, people there, just to hear the old guy/lady talk about embroidery.

it'll probably be a fun event for everyone there, but of course, this is from my perspective.

we still need to get down to the ground (not literally, though. i know varun and jj's thinking about stomp the yard and lp's thinking of black guys) to find out what makes them tick

let's bring the classroom down on tuesday then. big bang and..

"They're stomping the yard. Where're you from?"

~ed